Look I have been a loyal Google user since day 1. I have also been a loyal Nest user since it came out (I even blogged about it here). So upon hearing that Google bought out Nest (here is a great article on the purchase at Gigaom) you would think that I would be super pleased, but that couldn’t be further from the truth.
See Google already took a shot at energy monitoring with PowerMeter and failed. They shut the service down in September of 2011. And shutting things down is the primary reason that I am really alarmed and disappointed by this acquisition. My loyalty to Google has extended across its many product lines and far too often I have been completely burned by their desire to shut down a service. Services I had come to rely on: shut down. Services I used everyday: shutdown. Services I, in collaboration with a former employer, spent many man hours and many thousands of dollars to deploy: shutdown.
Google’s leadership has decided that instead of making the web a better place and profiting as a benefit, they would rather solely chase profits and eliminate lower margin solutions. I would be shocked if we don’t see a message like this at some point in the future: