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Understanding Facebook’s Targeted Advertising

February 18, 2010 – 7:00 am
Hey look, I am in marketing and am all for advertising to the right potential customers. Lets face it, advertising can be expensive! Yet, what I really hate is when advertisers target based on demographic profile. I don't know, maybe it's because I don't feel like I really fit the mold as "normal" or "typical" when compared to my demographics group. One of the companies that currently uses a demographics-based ad targeting system is Facebook. I understand Facebook's need to serve ads and am not even opposed to seeing dedicated ad space while using their service, but some of the relevance of their ads really bugs me. Just recently I learned about this great sub-site on Facebook that lets you see (and control) the targeted ads that Facebook shows you. The Facebook targeted ads sub-site address is: http://www.facebook.com/ads/adboard/ This site is great because it allows you to remove the ones you dislike ...

Posted in Geek Stuff | No Comments »

Radiator Replacement

February 15, 2010 – 8:54 am
Have no fear, this may be the only car related post you'll ever see from me, as I am likely the last person you should ever take car advise from. Anyways this weekend I had the pleasure of replacing Marcia's radiator in her 2002 Dodge Grand Caravan. I actually owe the most credit to my friend Aaron who lent his expertise and garage to do the replacement. I am not really all that much of a car guy, so Aaron did most of the actual work. A few weeks ago Marcia had taken her van into the shop for a quick oil change and asked that they take a look at her leaky Radiator while it was in. They told her that it needed to be replaced and quoted her $600. I chatted with Aaron about the replacement and he recommend that we do it ourselves on a Saturday. A ...

Posted in Having Fun | 1 Comment »

Google Buzz is awesome, but

February 11, 2010 – 7:28 am
Google's hot new product is Google Buzz. It is part social network, part social aggregator, part huge privacy hole! That's right, by default Google Buzz exposes the email addresses of everyone who follows you and everyone you follow. Well there is an easy way to protect yourself. Just follow these steps to close the hole: Open your Google Profile (You may need to click the View my Profile button once the page loads). If you look in the top right of your profile you can see how many followers you have and how many are following you. If you click on either of these you'll see their Google Name as well as their email address. To prevent the world from knowing who your contacts are just follow these easy steps: 1. Click Edit profile 2. Uncheck the box Display the list of people I'm following and people following me 3. Scroll to the bottom and click Save ...

Posted in Geek Stuff | 2 Comments »

One of my songs was featured in a YouTube video

February 9, 2010 – 10:28 am
I just received a trackback notice that one of songs was featured in this awesome video! I love the integration of themes between the video and song.

Posted in All About Me | No Comments »

Music is the rhythm of life

February 3, 2010 – 7:20 am
If you have ever checked out my blog in the past you would likely have noticed that music plays a major role in my life. I have so many various music ventures that I thought it would be cool to highlight each one of them in one place. Shamelessly I would recommend you check out all the different varieties of musical offerings I have. First is my solo music stuff. This is published in the my music section of my site. Most of this music is Electronica in nature. Almost all of it was produced using Reason 4 (and Reason 2.5 and 3 before that). Second is my hip hop music. I started a group with my Brother-in-law and some of his family members called The MOB Crew. We also go by the name Midwest Millionaires some times to mix it up. Just ...

Posted in All About Me, Having Fun | No Comments »

Feeling old

January 26, 2010 – 7:09 am
Well I officially have made it to my 32nd birthday. While it may not feel old to some, it feels old to me. I woke up this morning and immediately started wondering if there would ever be a time where I would have enough hours in a day to complete everything I both need to do and want to do? I don't think this early morning revelation was due to today being my actual birthday, as I often have some of my clear thoughts in the morning, but it was timely. Lately I have been wondering a lot about some of the things I really want to do in life. I suppose you could call is a bucket list of sorts. Some of the things are totally irrational, but I have always been interested in doing them. One such example is I have always wanted to make a movie and ...

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I highly recommend this…

January 6, 2010 – 8:09 am
I know what your thinking, you recommend what?  One of my favorite things to read on some other blogs I frequent is a good product review and recommendation. I am also trying to hold true to my promise to myself to be more active on the blog for 2010 and felt that this would be a good topic to share. With all the crazy sickness going around taking one's temperature is pretty important to gauge if your body is impacted by a certain sickness. Well my family has always been the traditional stick-it-under-your-tongue thermometer people, but that all changed last week when we got an Exergen Temporal Artery Thermometer. Here is a link to the exact model on Amazon that we got: Amazon.com Widgets This thing is so awesome and it makes me wonder how we managed for so long with the old fashioned thermometer we had been using. You literally ...

Posted in Product Reviews | No Comments »

Wow, is it 2010 already?

January 2, 2010 – 12:48 pm
Actually it is 2 days into the new decade, go figure. It is crazy to think of all of the amazing things that have happened to me in the last decade. Two of the best and most important things to ever happen to me happened in the last decade; I got married and my son Gabriel was born. Marcia and I have now been together for 13 years now and married 7 1/2 years. Gabe is now almost 5 years old and brings me more joy then just about anything in the whole world. Marcia and I also just recently announced that we are expecting our second child in July of 2010! Professionally the last 10 years have been a wild roller coaster that I don't think I'll ever forget. When I was welcoming in 2000 at work ensuring that the company didn't come crumbling to it's knees I thought I ...

Posted in All About Me | 2 Comments »